Collaboration between Yandex Factory and the Gzhel Porcelain Factory

The Pragma home goods brand from Yandex Factory has presented a collaboration with the Gzhel Porcelain Factory. The limited collection of tableware is inspired by the fairy tale “Turnip.” Its characters, Zhuchka, Koshka, and Myshka, are depicted on the plates, and the collection also includes a cup with a turnip. The collection maintains the traditional Gzhel style, featuring bright blue and white patterns handcrafted by the factory’s artisans. The classic росписи are complemented by modern illustrations.

The collaboration between Yandex Factory and Gzhel Porcelain Factory has become the debut of the new Pragma Lepta line. It will focus on collaborations based on folk crafts and works by artists.

Vera Zvereva, Art Director of the Pragma brand: “We conceived ‘Repka’ as a collection that takes you back to the world of childhood, where faith in miracles is rekindled and every object in the house feels truly special. The fairy tale was chosen for a reason – it symbolizes unity and mutual assistance, reminding us that even the most difficult tasks become manageable when tackled together. The plot is reflected not only in the graphic design, but also in the shape of the objects themselves: the three plates of varying sizes represent the characters of the story.”

UPD: The entire collection was sold out on Yandex Market in less than a week.