{"id":168303,"date":"2025-07-18T11:17:00","date_gmt":"2025-07-18T08:17:00","guid":{"rendered":"https:\/\/farfor-gzhel.com\/national-award-in-the-nomination-design-and-craft-of-jsc-gfz\/"},"modified":"2026-06-18T00:41:52","modified_gmt":"2026-06-17T21:41:52","slug":"national-award-in-the-nomination-design-and-craft-of-jsc-gfz","status":"publish","type":"post","link":"https:\/\/farfor-gzhel.com\/en\/national-award-in-the-nomination-design-and-craft-of-jsc-gfz\/","title":{"rendered":"National Award in the nomination &#8220;Design and Craft&#8221; of JSC &#8220;GFZ&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">JSC &#8220;Gzhel Porcelain Factory&#8221; and snack manufacturer Holy Corn became the winners of the Russian Award in the field of folk art crafts &#8220;Narodny&#8221; in the nomination &#8220;Design and craft&#8221; for &#8220;The best Russian product with elements of NHP&#8221;. The award was given for a unique collaboration \u2014 a limited edition of popcorn in packages with traditional Gzhel painting. <br\/>The joint project combined the centuries-old heritage of Gzhel art and the modern gastronomic trend. Two flavor variations have been released: <\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 &#8220;Forest mushrooms&#8221; (circulation of 60 thousand packs),<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 &#8220;Charlotte&#8221; (circulation of 80 thousand packs).<\/p>\n\n<p class=\"wp-block-paragraph\">The bright packaging design, made in the company&#8217;s blue-and-white palette, not only emphasized the recognition of Gzhel, but also introduced the young audience to the cultural code of Russian crafts in an unexpected, relevant format.<br\/>The victory in the National Award is especially significant, since the laureates were determined not only by specialized specialists, but also by a broad popular vote. This confirms that the project has found a response from the most demanding audience \u2014 consumers. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;It is important for us that traditional art continues to live and develop, finding new forms. The collaboration with Holy Corn is a bridge between generations that brings Gzhel closer to modern trends while preserving authenticity,&#8221; says Anastasia Pravostnova, Creative Director of Gzhel Porcelain Factory JSC.<\/p>\n\n<p class=\"wp-block-paragraph\">The experience of successful collaborations<br\/>This is not the first award of the plant for joint projects. In 2024, the company already won the National Award for long-term collaboration with designer Sergey Sysoev, who created a minimalistic collection of hand-painted dishes in cobalt and gold, which has remained a hit of sales since 2018. A new project with Holy Corn continues this successful tradition. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>JSC &#8220;Gzhel Porcelain Factory&#8221; and snack manufacturer Holy Corn became the winners of the Russian Award in the field of folk art crafts &#8220;Narodny&#8221; in the nomination &#8220;Design and craft&#8221; for &#8220;The best Russian product with elements of NHP&#8221;. The award was given for a unique collaboration \u2014 a limited edition of popcorn in packages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":152423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slim_seo":{"title":"National Award in the nomination \"Design and Craft\" of JSC \"GFZ\" - \u0410\u041e &quot;\u0413\u0424\u0417&quot;","description":"JSC \"Gzhel Porcelain Factory\" and snack manufacturer Holy Corn became the winners of the Russian Award in the field of folk art crafts \"Narodny\" in the nominati"},"footnotes":""},"categories":[17957],"tags":[],"class_list":["post-168303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"blocksy_meta":[],"image_feature":"https:\/\/farfor-gzhel.com\/wp-content\/uploads\/2025\/07\/whatsapp-image-2025_06_30-at-12.30.231-scaled.jpeg","author_name":"\u0418\u0433\u043e\u0440\u044c \u0424\u0438\u043b\u0438\u043f\u043f\u043e\u0432","pure_taxonomies":{"categories":[{"term_id":17957,"name":"Uncategorized","slug":"uncategorized-en","term_group":0,"term_taxonomy_id":17957,"taxonomy":"category","description":"","parent":0,"count":31,"filter":"raw","image":""}]},"meta_box":[],"_links":{"self":[{"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/posts\/168303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/comments?post=168303"}],"version-history":[{"count":1,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/posts\/168303\/revisions"}],"predecessor-version":[{"id":168304,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/posts\/168303\/revisions\/168304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/media\/152423"}],"wp:attachment":[{"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/media?parent=168303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/categories?post=168303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/farfor-gzhel.com\/en\/wp-json\/wp\/v2\/tags?post=168303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}